Market Engager

Musings, tips, practical advice for internet marketers.

Sunday Side – What do you feel?

Sentiment and Google Search Theory Google wants to know your feelings. Did you know that? Google calls it sentiment analysis. If you are way into it you can read Google s explanation. After Facebook s revelation of their emotional contagion experiment expect more sentiment fiddling. David Amerland semantic search spokesperson wrote about the ramifications in an article Sentiment Analysis in Semantic Search earlier this week. Google, The Research Foundation Of The State University Of New York, and Microsoft have all entered the quest for sentiment and opinion mining. Right now, sentiment analysis is hard to do and predictive search at this time is only able to truly search for two of four variables. What does this mean for you? Comments now really matter, says David Amerland. And You want your comments to be positive. Because in semantic search reputation and authority are driven by positive comments. More importantly You want to create content that drives positive comments and sen

Sunday Side – Find Your Target Market

A Good Way Find Your Target Market The best way to develop relationships on Google+ is to start conversations with people. You can search hashtags (#Your Target Market) to find interesting posts by people who may be your prospects. You can find a treasure trove of people by exploring Google+ Communities. On the left of your profile go to Communities. Click on Communities. At the top of the Communities page you ll find to tabs: All Communities and Recommended For You. Go to Recommended For You. Find a community that is likely to involve members of your target market. Click on the community to investigate. On the left column of the community description you ll see Members. Click on See All.

Your Business Persona – Manage Your Life

Create Balance Between Business and Personal You re business is not your life. It is part of your life. Learn to discern what activities are for profit and what activities are for engagement on Google+. Plan to outsource. Manage time for personal activities with friends and family so you don t burn out. Sandra Watson has owned an operated five businesses. Her experience has taught her strategies for success. Wed, Jul 9, 12:00 PM 12:40 PM Hangouts On Air Guest +Sandra Watson owned and managed three different businesses, not counting her current one on Google+. Your Google+ persona whether on your profile or your business page is a representation of your business. Sandra brings tips and strategies to maximize your business persona. 0:34 Introduction 1:48 Similarity between online business and brick and mortar 2:58 Business practice is the same online 3:48 The ability to reach the whole world 4:05 The world is your community 5:05 To concentrate on what others are doing is to lose sight